We performed for
De Voedingsketen verduurzaamt
Sustainability is a key issue in the Flemish food chain. Together with res-sens.biz we developed a marketing strategy and plan for helping stakeholders to cope with the communication challenges. Boerenbond, Fevia, Comeos, Unizo, ABS, Bemefa, Vredeseilanden were in the team
What kind of CRM for the bank?
Together with Across Technology we consulted a medium sized Belgian bank on the needs of a CRM platform. Based on consumer research we mapped the need against the offers and types of proposed CRM solutions
Direct & Digital Director at McCann
I worked for Mccann on clients like Opel, Keytrade, Puro and developed a value proposition for the agency. The Pulse combined social media listening and consumer research for gaining strategic consumer insights
Co-Owner and Strategy Director at Famous
After 20 year of banking i turned into the co-ownership of the direct and digital marketing pole of the FAMOUS agency. We won the first ever Belgian Direct Lions award and were elected most efficient agency . We worked for Belgacom, Inbev, Toyota, AXA …
What we offer
The mantra of the company is « Brand and sell in One Move » . We believe that companies lose time and money by organising branding and sales initiatives separately. With TippingPoint.be we spread knowledge about customer experience management, CRM, Return on investment, brand activation and branding. We help companies focus on the small things that make the big differences. The tipping points in their communication. Tippingpoint.be is not positioned as an advertising agency but as a new breed of integrated marketing and sales services company.
Direct Marketing and CRM
Turning companies into direct communicators using a multichannel approach
Branding and Customer experiences
Turning brands into lively experiences. Research and implementation
Multi Channel Marketing
Planning and implementing multi channel approaches
Hands on & Practical
Mastering many skills. Webbuilding, e-mail, e-surveys, print, research, database management, SPSS..